The mindset behind better communication
01Put yourself in the other person's shoes so your communication feels more relevant, lands more clearly, and builds stronger trust.
Start with one real interaction
02Before I explain this, pause the video and say out loud how you would handle this today. Do not overthink it, just say the first thing that comes to mind. Then press play and we will take it from there.
A sales conversation that matters to you.
A piece of content you are writing.
A presentation you want to improve.
A negotiation you need to handle.
A coaching conversation coming up soon.
A personal conversation that needs care.
Where this mindset started for Marc
03The line that changed Marc's perspective
04Instead of just thinking about what to say all the time, think about what the other person really wants from you.
The natural frame most people start from
05“What should I say, do, create, or craft?”
“How do I get the answer I want?”
Most communication problems begin before you choose the words.
What Second Positioning really means
06Think about the buyer's current reality.
Meet the reader where they already are.
Understand the audience before presenting.
See what would matter to the other side.
Understand the person before advising them.
Notice what someone may need from you.
Make sure the idea is yours
07Pause and explain this idea out loud in your own words, as if a friend just asked you how it works.
Curiosity changes the whole presentation
08He asks about their goals, challenges, questions, problems, and pain.
→He listens to what the audience says.
→He adapts the presentation around their reality.
People hear messages through their current reality
09The sender talks about living a dream life.
The audience may only be thinking about surviving.
The audience brings their state with them
10The speaker goes straight into the content.
The audience may be tired, drained, and still thinking about work.
Change your starting point before your words
11Pause here and try this step with your own next interaction. Then press play and I will walk you through the example from the lesson.
The same mindset changes different questions
12“How do I create a successful book launch?”
→“What would make someone more likely to buy my book?”
“How do I negotiate for more flexible meeting times with my boss?”
→“What would motivate my boss, and what would be the benefit for my boss?”
“What should I write for my prospect to reply to me?”
→“What would motivate my prospect to read my message and say yes to me?”
Practice makes this perspective feel natural
13Notice where your attention starts.
Pause before choosing your words.
See the situation from their side.
Let that view shape your response.
One simple way to practise
14Step out of your usual frame of mind.
Consider what may matter most to the other person.
Look at your communication from their point of view.
Look back before you move forward
15Before you move on, say out loud the one thing that surprised you in this video, and the first place you will use it.
Carry it into a real interaction
16Finish this sentence in your own words: if I enter the interaction I chose in this video, then I will pause and put myself in the other person's shoes before I decide what to say, by this time tomorrow.
The recap
17Better communication begins when you stop looking only from inside your own goal.
Their goals, problems, and energy shape what feels relevant in that moment.
Ask what the other person really wants from you whenever your mind returns to "me me me."
Let this become how you communicate
18One month from now, how will you know this video worked? Say it in one sentence before you move on.
Picture four weeks from now, when thinking from the other person's point of view before you communicate is simply how you work. Today is where that starts.
Before you close this video, drop one line in the community: what will you use tomorrow? Not what you liked, what you will actually use.